Mattel's marketing boss on giving Barbie a timely makeover
Mattel's marketing boss on giving Barbie a timely makeover
Barbie Just Got Even More Inclusive With Its Latest Fashionistas 2020 Collection | Glamour
6 Empowering Life Lessons We Learned From Barbie
When Barbie Went to War with Bratz | The New Yorker
Barbie is 60. And she's reinventing herself. - The Washington Post
Barbie Signature Mattel 75Th Anniversary Original 1959 Barbie Doll Reproduction - Walmart.com
Barbie's New Body Is Helping Mattel in a Big Way | Time
Mattel Changes Its Toy Story From Turnaround Tale To Growth Mode
Barbie Honors Role Models, Past and Present
Barbie, a material girl, rebranded for the Millennial world
Why Boys Can Play With Barbie Dolls, Too | Fortune
Mattel expects strong holiday season as Barbie demand swells | Reuters
ADDS - One sold every three seconds. What's Barbie to you?
The first Indian Barbie doll is about to change the world | Vogue India
Barbie Marketing Strategy & Marketing Mix (4Ps) | MBA Skool
Perceptual Map for Competitive Analysis | Perceptual map, Competitive analysis, Map
How Barbie is staying relevant in 2019 | Vogue India
Significant change for the Barbie brand: Barbie now has a new range of body types! | The Branding Journal
Barbie the role model - USA - Chinadaily.com.cn
Then and Now: The Evolution of Brand Barbie
What Fashion Brands Can Learn From Mattel and Toys – WWD
She's a Barbie girl, in a new world | Mashable
How Mattel turned 'too perfect, unrelatable' Barbie into a symbol of female empowerment
